When we think of catering, images of white gloves and chafing dishes spring to mind.
![The bottom half of a man’s body wearing a white long-sleeved shirt and a black-and-white pinstripe apron assembling plates of food.](https://20627419.fs1.hubspotusercontent-na1.net/hub/20627419/hubfs/The Hustle/Assets/Images/1474137786-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Catering_20240110231312.webp?width=595&height=400&name=1474137786-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Catering_20240110231312.webp)
But the pandemic changed how we socialize, trading the jampacked ballrooms of years past for intimate dinner parties at home.
And the catering industry adapted to our shifting preferences with a new crop of services, bringing fine dining to intimate settings, per Eater:
- Resident lets users book private, customized events at venues around New York City or buy tickets to preplanned dinners with acclaimed chefs.
- With Moveable Feast, chefs cook meals for up to 12 people that can be delivered throughout the country.
- Takeachef lets users book chefs for private events in their own homes.
With many people once again comfortable holding group events, dinner parties are making a comeback — but cooking from scratch isn’t for everyone.
A tasty win-win
This new setup works well for everyone: Chefs get supplemental income and additional advertising while customers gain access to in-demand restaurants, sometimes without leaving home.
Plus, the trend comes at a time when the restaurant industry has its plate full with problems:
- The reservations system is broken, with bots gobbling up bookings and driving fee increases.
- People are dining out less than they used to, and restaurants have struggled to rebound post-pandemic.
- Many have complained that everything about eating out feels a little worse, despite rising prices on the bill (and the tips).
As the restaurant industry increasingly experiments with robotic chefs and servers, the place to go for a heartfelt, personalized meal might just be your own kitchen.