The hottest new buzzword is…

Visual: Singdhi Sokpo

“Journey.”

S&P 500 execs used the word 3,091 times on conference calls this year, up 70% from 2020. Some instances include:

• Spam maker Hormel Foods going on a “pricing journey.”
• T-Mobile going on an “integration journey” with Sprint.
• Salesforce taking customers on a “connected journey of commerce.”

Because, for analysts, life’s not about quarterly earnings. It’s about their journey with companies along the way (awww).