Yesterday, Elon Musk claimed that Apple recently “threatened to withhold Twitter from its App Store.”
About ten minutes later, Musk declared, through a meme, that he’s going “to war” with the company.
Apple’s alleged threat likely has to do with concerns over Musk’s new approach to content moderation on Twitter, as well as the company’s ability to moderate with a skeleton workforce ~25% the size it was a month ago.
Musk also said Apple “has mostly stopped advertising on Twitter.” According to The Washington Post, Apple’s ads accounted for 4%+ of Twitter’s first quarter revenue.
The other thing Musk is taking issue with: Apple’s up to 30% commission fee on the App Store. He will likely see support on this front, since basically everyone from Epic Games to Spotify also despises it.